What a study has to contain
- A baseline captured before the work started. A result with no starting number is not a result, and reconstructing one afterwards is guesswork that always flatters.
- The window it was measured over. A percentage without a date range can describe almost anything, including normal seasonal movement.
- What was actually changed. Specific enough that somebody could attempt the same thing, rather than a list of services that were purchased.
- What did not work. Every engagement has some. A study where everything succeeded is a brochure.
- Written client permission to name them and publish the figures. Consent to the engagement is not consent to publish.
Why nothing is here yet
Because nothing we have delivered has yet cleared the standard above, and we are not going to publish something that has not. A result without a baseline is a number with no meaning attached, and a study without client permission is not ours to publish.
We would rather show you eight engagements you can check than a hundred you cannot. That takes longer, and it means this page stays empty for a while.
What you can judge us on instead
The reasoning is all published. The comparison pages recommend the option we do not sell where that is the right answer. The sector pages state what regulation actually permits you to publish. The measurement methodology is written out in full so you can run it yourself or check anyone who claims to have.
On a call we will pull your live visibility while we talk. That is a number about you rather than about a former client, and it is checkable on the spot.