Case studies

15 client engagements. 4 name the client and link a Google Search Console report, with 396k Google impressions and 54.0k AI-answer appearances between them to 16 October 2026. 11 are growth programmes across paid media, lifecycle and conversion, published without the client's name and with the figures as each brief reports them. Every study states its baseline, what was changed, what happened, and what the evidence does not show.

Search and AI visibility

4 client sites, each named, each with a PDF built on its own Google Search Console account: search and AI data to 16 October 2026, page indexing as of 12 October 2026.

The Search Console pack

396k
Google impressions (combined)
2.87k
Organic clicks (combined)
54.0k
AI-answer impressions (combined)
883
Pages cited in AI answers

Combined figures sum each site's reported totals. EasyAgentForYou's search totals cover six months; the other three cover three. Search and AI data to 16 October 2026; page indexing as of 12 October 2026.

SiteImpressionsClicksAvg. positionIndexedAI-answer impr.Pages in AI answers
easyagentforyou.com235k (6 mo)1.25k14.423042.8k235
raahigroup.com35.4k70624.23842.29k153
timelesstales.ai45.7k39119.48271.86k214
researchthread.com80.1k5209.35567.07k281

Same four properties, same reporting method, one rolling quarter later: the previous pack ran to 29 September 2026, this one to 16 October 2026.

Combined metricPrevious reportThis reportChange
Google impressions323k396k+23%
Organic clicks2.20k2.87k+30%
AI-answer impressions41.3k54.0k+31%
Pages cited in AI answers732883+21%
Indexed pages1.92k2.00k+4%

Download the Search Console pack (ZIP)Pack summary (PDF)Five PDFs, with the Search Console screenshots behind every figure.

The search playbook

  • Fix indexation first so every page can compete. Across the four properties the indexed set is now counted, not assumed.
  • Answer-shaped content at scale: programmatic libraries of comparisons, "best X for Y" lists and rules-and-requirements pages.
  • Entity and niche focus: own a clear topic — multi-AI platforms, Q1 and HJRS journals, Hajj and Umrah rules — rather than chasing broad head terms.
  • Structured data (breadcrumbs, review snippets, video) for clean, machine-readable context.
  • Measure AEO directly with Search Console's Generative AI features report, not only with rankings. AI-answer impressions are growing faster than classic impressions on every property in this pack.

Growth programmes

11engagements across paid media, lifecycle, conversion and organic growth, published without the client's name. The figures are the ones each engagement brief reports, and each study says which of them the brief evidences with a platform screenshot, for which period, and which it only states.

Premium skincare DTC brand case study: $4.3M+ attributable revenue at 4.2–5.1x ROAS
Beauty and personal care, direct-to-consumer e-commerce
Premium skincare DTC brand: $4.3M+ in attributable revenue, purchase conversion from 2.0% to 4.9%

How rebuilt Meta and Google campaigns, UGC-versus-founder creative tests and bundle offers took a premium skincare brand to $4.3M+ in attributable revenue.

Global fragrance discovery platform case study: $11.6M+ attributable revenue at 4.7x blended ROAS
Fragrance media and affiliate commerce
Global fragrance discovery platform: $11.6M+ in attributable revenue on a $280K-a-month media programme

How a $280K-a-month media programme across Search, Performance Max, Shopping, Demand Gen and Meta produced $11.6M+ in attributable revenue at 4.7x ROAS.

Global AI productivity platform case study: +72% user acquisition, with blended CAC down 27%
AI SaaS with more than 10 million users
Global AI productivity platform: user acquisition up 72% and blended CAC down 27% across more than 20 markets

How intent-led funnels, onboarding and plan experiments and localisation across 20+ markets lifted a 10M-user AI platform's acquisition 72% at 27% lower CAC.

UK home energy efficiency provider case study: 1.6M+ organic sessions, with 250+ first-page commercial keywords
Home services and government grant schemes
UK home energy efficiency provider: 1.6M+ organic sessions and 250+ first-page commercial keywords from grant-scheme clusters

How topical clusters around ECO4, insulation and boiler grants, plus crawl and indexation fixes, drove 1.6M+ organic sessions and 250+ first-page keywords.

UK home energy efficiency provider case study: −34% cost per qualified lead, with volume up 175%
Home services and government grant schemes, paid lead generation
UK home energy efficiency provider: qualified leads up 175% at 34% lower cost from Meta and Google campaigns

How always-on Meta and Google lead campaigns across England and Wales cut cost per qualified lead 34% while qualified volume rose 175% for an energy provider.

Microsoft Dynamics and ERP consulting firm case study: $2.3M+ qualified sales pipeline contributed in nine months
B2B technology and enterprise software services
Microsoft Dynamics and ERP consulting firm: $2.3M+ in qualified pipeline and 138% more qualified B2B leads in nine months

How paid search, solution landing pages, SEO clusters and CRM nurturing contributed $2.3M+ in qualified pipeline for an ERP consultancy in nine months.

Global fragrance audience, lifecycle marketing case study: +34% email-driven revenue, with 82,000+ new subscribers
Lifecycle and email marketing, retention and revenue
Lifecycle marketing for a global fragrance audience: email-driven revenue up 34% and 82,000+ new subscribers at 97.9% deliverability

How sign-up forms and a welcome, browse, cart and re-engagement flow stack grew email revenue 34% and added 82,000+ subscribers at 97.9% deliverability.

US mortgage and real estate finance firm case study: 4,800+ qualified mortgage and property enquiries at 4.4x ROAS
Home financing and property investment
US mortgage and real estate finance firm: 4,800+ qualified enquiries and 72% more appointments on $175K+ of Meta spend

How separate Meta funnels for homebuyers and investors, scenario creative and shorter forms produced 4,800+ qualified enquiries and 72% more appointments.

UK legal services firm case study: +94% qualified legal enquiries at 3.8x return on ad spend
Professional services: employment, immigration and business law
UK legal services firm: qualified enquiries up 94% at 3.8x return on ad spend, with paid search no longer carrying the whole funnel

How Google Ads split by service line and region, call tracking, negative keywords and rebuilt service pages lifted a law firm's qualified enquiries 94%.

K-12 peer tutoring platform case study: +128% qualified educator and school enquiries, cost per lead down 37%
Education technology
K-12 peer tutoring platform: qualified enquiries up 128%, demo bookings up 81% and organic traffic up 142%

How separate funnels for educators, schools, districts and parents, demo-intent landing pages and a GA4 attribution stack lifted qualified enquiries 128%.

Luxury suites and serviced apartments group case study: +118% direct bookings in six months, OTA reliance down 31%
Hotel and hospitality
Luxury suites and serviced apartments group: direct bookings up 118% in six months, reliance on online travel agents down 31%

How a rebuilt reservation flow, Performance Max and Meta retargeting lifted a hospitality group's direct bookings 118% in six months and cut OTA reliance 31%.

EngagementSectorHeadlineEvidence in the brief
Premium skincare DTC brandBeauty and personal care, direct-to-consumer e-commerce$4.3M+ attributable revenue at 4.2–5.1x ROASThe store's sales dashboard for 1–31 March 2026, and Meta Ads Manager showing purchase ROAS by campaign for the same month
Global fragrance discovery platformFragrance media and affiliate commerce$11.6M+ attributable revenue at 4.7x blended ROASA cross-channel attribution platform showing paid sources over twelve months, and Google Ads campaign reporting in a non-USD market (Hungarian forint)
Global AI productivity platformAI SaaS with more than 10 million users+72% user acquisition, with blended CAC down 27%The brief's growth-against-baseline chart; it includes no platform screenshot
UK home energy efficiency providerHome services and government grant schemes1.6M+ organic sessions, with 250+ first-page commercial keywordsGoogle Search Console, November 2025 compared with October 2025, site-wide and for the regional service cluster
UK home energy efficiency providerHome services and government grant schemes, paid lead generation−34% cost per qualified lead, with volume up 175%Meta Ads Manager, lead campaigns by cost per form lead, 1–31 December 2025
Microsoft Dynamics and ERP consulting firmB2B technology and enterprise software services$2.3M+ qualified sales pipeline contributed in nine monthsFigures as reported in the engagement brief; it includes no platform screenshot
Global fragrance audience, lifecycle marketingLifecycle and email marketing, retention and revenue+34% email-driven revenue, with 82,000+ new subscribersThe email platform's campaign reports for March 2026, including the top campaigns by open rate, click rate and revenue
US mortgage and real estate finance firmHome financing and property investment4,800+ qualified mortgage and property enquiries at 4.4x ROASFigures as reported in the engagement brief; it includes no platform screenshot
UK legal services firmProfessional services: employment, immigration and business law+94% qualified legal enquiries at 3.8x return on ad spendGoogle Ads, call and web campaigns by region with phone-call volume, 1–31 January 2026
K-12 peer tutoring platformEducation technology+128% qualified educator and school enquiries, cost per lead down 37%Figures as reported in the engagement brief; it includes no platform screenshot
Luxury suites and serviced apartments groupHotel and hospitality+118% direct bookings in six months, OTA reliance down 31%Figures as reported in the engagement brief; it includes no platform screenshot

What a study has to contain

This standard was published here before any study was, and it is what each of the 15 above is held to. Most agency case studies would not clear it.

  • A baseline captured before the work started. A result with no starting number is not a result, and reconstructing one afterwards is guesswork that always flatters.
  • The window it was measured over. A percentage without a date range can describe almost anything, including normal seasonal movement. Where a brief gives no window, the study says so rather than implying one.
  • What was actually changed. Specific enough that somebody could attempt the same thing, rather than a list of services that were purchased.
  • What did not work, or what the evidence does not show. Every engagement has some of the first, and every brief has some of the second. A study where everything succeeded and everything is proven is a brochure.
  • Permission to publish the figures, and to name the client where they are named. Consent to the engagement is not consent to publish, which is why eleven of these studies carry no name.

Source and method

The 4search studies are transcribed from reports built on each client's own Google Search Consoleaccount, linked from each study so the transcription can be checked against the screenshots. Classic search figures are from the Performance report; AI-answer figures are from the Generative AI features report, which counts how often a page appeared inside Google's AI-generated answers.

The 11growth studies are transcribed from engagement briefs, also linked. Their figures are kept as the brief states them, including rounding and currency; where a figure is read off a screenshot rather than the brief's own outcomes row, the study says so and shows the arithmetic.

The measurement methodology is written out in full so you can run it yourself. On a call we will pull your live visibility while we talk — a number about you rather than about a former client, and checkable on the spot.

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