DefinitionAEOWhat answer engine optimisation means, how it differs from ordinary SEO, and why a page can rank first and still be selected for nothing at all.DefinitionGEOWhat generative engine optimisation means, how it is measured without a rank tracker, and why third-party sources matter more than your own site.DefinitionAI OverviewsWhat AI Overviews are, how they select their sources, and what the impressions-holding-while-clicks-fall pattern actually means for your traffic.Definitionllms.txtA proposed file for pointing language models at your key content. What it actually controls, and why it is emphatically not an access-control mechanism.DefinitionEntity SEOHow search engines resolve things rather than match strings, and why entity confidence decides whether assistants can name your business at all.DefinitionRAGHow assistants fetch live sources before answering, and why chunking means every passage must survive being pulled out of the page around it.DefinitionShare of voiceWhat share of voice measures across search results and assistant answers, and why the generative version needs a fixed panel to mean anything at all.DefinitionPrompt panelThe fixed set of commercial prompts a GEO programme is measured against, why it must be built from customer language, and why it should not move.DefinitionZero-clickSearches resolved without a visit, why some are genuinely worth conceding, and how to tell a real answer-position win from a purely vanity one.DefinitionKnowledge graphThe structured map of entities and relationships that engines use to reason, and what actually gets a business properly represented inside one.