Methodology · 14 min readHow to measure who gets cited: a 12,000-prompt methodologyThe methodology behind a credible generative visibility study — panel construction, cold runs, scoring rules and the traps that make most claims untestable.Technical · 8 min readllms.txt is not robots.txt — and treating it that way costs you citationsOne file controls crawler access and is honoured by major engines. The other controls nothing. Confusing them produces a specific and costly mistake.Playbook · 11 min readThe answer-first rewrite: a 50-word pattern that wins snippetsA short structural pattern that turns pages which already rank into pages that get selected for answer surfaces, without touching their substance.E-commerce · 9 min readWhy your Shopify feed is invisible to shopping agentsConventional feeds carry identifiers and attributes. Shopping agents need suitability judgements, and most catalogues contain none of that data at all.Guide · 13 min readBest SEO practices for 2026: the ten that still decide rankingsThe SEO practices that hold across Google, Bing and the answer engines built on them, why each still decides rankings in 2026, and the habits to drop.Guide · 9 min readOn-page SEO best practices: what a page must do to be the best answerWhat a page must do to be the best answer: one intent in the title, the answer first, headings that outline, descriptive links, depth and honest claims.Guide · 9 min readTechnical SEO best practices: what has to be true before a page can rank or be quotedThe infrastructure that must hold before content can rank: crawl access, server rendering, canonicals, sitemaps, redirects, Core Web Vitals and monitoring.Guide · 12 min readSEO best practices for AI search: getting cited by ChatGPT, Claude and PerplexityMaking pages ChatGPT, Claude, Perplexity and AI Overviews can retrieve and quote: crawler access, standalone passages, consistent facts and measurement.Guide · 10 min readOutdated SEO practices: what to stop doing in 2026, and what replaced each oneKeyword density, bought links, authority scores, fake review markup, doorway pages and rank-only reports: why each stopped working and what replaced it.