What GEO covers
Generative engine optimisation makes a brand retrievable and citable by language models. Engines answer from two places — a live retrieval pass over the web and trained knowledge — so the work splits into content models can extract and presence in the third-party sources they already trust.
The thing that makes this discipline different is measurement. There is no rank tracker, and any single assistant answer is unreliable. The only credible approach is sampling: a fixed panel of commercial prompts, run cold on a schedule against several engines, scored by written rules. Without that, every claim in this category is unfalsifiable.
The second difference is where citations come from. Models lean heavily on third-party sources — comparison posts, review platforms, community threads, original research — rather than on any vendor's own pages. That means a brand with strong classic SEO can be close to invisible in generative answers until that gap is closed deliberately.
Speed varies more here than anywhere else. Crawler access problems resolve in days. Restructuring content for retrieval shows in weeks. Building the third-party presence that shifts what a model believes about your category takes quarters, and no amount of publishing on your own domain shortcuts it.
All 16 GEO services
Generative engines assemble your buyer's shortlist before they visit a single site. We make your content retrievable, your brand present in the sources models trust, and your visibility measurable against a fixed weekly prompt panel.
Typically ongoing, with weekly prompt-panel reporting.
Questions about GEO
Can GEO actually be measured?
Through sampling, yes. Any single assistant answer varies between runs, but a fixed panel of two hundred prompts, run cold across five engines and scored by written rules, produces an aggregate stable enough to trend week over week.
Can you guarantee ChatGPT will cite us?
No, and anyone promising it is selling something. We commit to a measured baseline, a defined scope and weekly reporting against agreed indicators. If those do not move within the agreed window, we rescope at no extra cost rather than continuing to bill.
How long does GEO take?
Crawler access fixes resolve in days. Content restructuring shows in weeks. Third-party presence and citation momentum take three to six months, and longer in categories with an entrenched incumbent — which the baseline audit identifies before you commit.
Do we need SEO before GEO?
Usually the technical part, yes. A page an engine cannot crawl or render cannot be retrieved or cited. If your rendering is broken, GEO work cannot produce results, and we will say so rather than starting a programme that cannot succeed.
Not sure which of these you need?
Thirty minutes with a senior strategist. We pull your live visibility while we talk and tell you plainly which constraint is actually binding — including when the answer is none of the above.