We started in 2018 doing classic SEO and added answer and generative engine work as buyers began getting their shortlists somewhere other than a results page.
The proposition is seniority rather than scale. You get strategist time and a named senior lead for the whole engagement, and two delivery shifts give six or more hours of live overlap with London, Dubai, New York and Sydney.
We report against pipeline rather than sessions, and we say when a tactic has stopped working — including our own. Everything we produce is yours to keep.