About us

We run search, answer and generative engine optimisation as one programme for international brands, from Rawalpindi, on your working hours.

We started in 2018 doing classic SEO and added answer and generative engine work as buyers began getting their shortlists somewhere other than a results page.

The proposition is seniority rather than scale. You get strategist time and a named senior lead for the whole engagement, and two delivery shifts give six or more hours of live overlap with London, Dubai, New York and Sydney.

We report against pipeline rather than sessions, and we say when a tactic has stopped working — including our own. Everything we produce is yours to keep.

The SEO Guru works from one office: our Rawalpindi head office at

Suzuki motors second floor, Lane 1 Peshawar Rd, Cantt, Rawalpindi, 46000, Pakistan
. Every other market we serve is covered remotely from there.