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K-12 peer tutoring platform: qualified enquiries up 128%, demo bookings up 81% and organic traffic up 142%

A K-12 peer tutoring platform sells to educators, schools, districts and parents, and one generic funnel was collapsing four buying processes into one. We built a separate funnel for each, restructured Google Ads and rewrote landing pages around demo intent, grew organic traffic on long-tail education keywords, and implemented GA4, GTM and attribution dashboards. Qualified enquiries rose 128%.

K-12 peer tutoring platform case study: +128% qualified educator and school enquiries, cost per lead down 37%

At a glance

+128%
Qualified educator and school enquiries
−37%
Cost per lead
+81%
Demo bookings, at 34% lower cost
+142%
Organic traffic

K-12 peer tutoring platform · Education technology. The client is not named. Source: Figures as reported in the engagement brief; it includes no platform screenshot.

Audience-specific funnelsGoogle AdsSEOLanding page CROGA4Google Tag ManagerAttribution dashboards

Starting point

Landing pages converted at 3.0%, and a single generic funnel was serving educators, schools, districts and parents at once: four buying processes with different authority, budget and reasons to engage, collapsed into one message.

Budget was allocated on conversions reported inside the ad platforms, with no measured demo cost to allocate on, and the platform depended on paid traffic for most of its demand.

What we did

  • Built separate acquisition funnels for educators, schools, districts and parents, each with its own offer, proof and next step.
  • Restructured Google Ads around demo intent and rewrote the landing pages to match, so the campaign and the page asked for the same thing.
  • Grew organic traffic on long-tail education keywords to reduce dependence on paid.
  • Implemented GA4, Google Tag Manager and attribution dashboards, so budget could be allocated on measured demo cost rather than platform-reported conversions.

Results

  • Qualified educator and school enquiries up 128%, with cost per lead down 37%.
  • Demo bookings up 81% at 34% lower cost per demo.
  • Organic traffic up 142%.
  • Landing page conversion up from 3.0% to 6.4%; click-through rate up 31% and cost per click down 24%.

What moved

3.0% → 6.4%
Landing page conversion rate
+31%
Click-through rate
−24%
Cost per click
GA4 + GTM
Attribution stack implemented

What this study does not show

  • The brief carries no platform screenshot and no dated window, so the figures cannot be checked here against a report, and the baseline is quantified only for landing page conversion.
  • The client is not named, and the split of enquiries between the four audiences is not reported, so it is not possible to say which funnel did the work.

Evidence

Every figure on this page is transcribed from the engagement brief, which is linked below. Where the brief includes a platform screenshot, the section above says what it shows and for which period; where it does not, the study says so. The client is not named, so the figures cannot be checked against a public property.

Download the engagement brief (PDF)

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