At a glance
Programmatic comparison and listicle templatesPillar collection pageBreadcrumb, review-snippet and video structured dataCrawl allocation monitoring
Starting point
AI video is one of the most competitive software categories, dominated by Runway, Synthesia, HeyGen, Pictory and InVideo. A new platform needed a way into the research phase, when buyers compare tools, without years of domain authority.
The previous reporting window closed at an average position of 20.9, with 1,220 AI-answer impressions across 165 pages.
What we did
- Built a programmatic /use-cases/ library on two templates: comparisons (Pictory vs InVideo, Runway competitors, Synthesia competitors, HeyGen alternatives) and listicles (best AI video tools for marketers, Facebook, agencies, customer testimonials).
- Added a pillar collection page — the complete guide to AI video tools — which now leads the site's AI citations.
- Implemented breadcrumb and review-snippet structured data plus video indexing, all reported in Search Console.
- Targeted free-tool demand ("ai video extender free") to bring in top-of-funnel users.
- Monitored crawl allocation in CrawlBudget to see which template variants Google was actually indexing.
Search results
- 45,700 impressions and 391 clicks in 90 days at an average position of 19.4 — improved from 20.9 in the previous reporting window.
- Ranking for more than 1,000 distinct queries.
- Tool-intent queries convert hard: "ai video extender free" earned 12 clicks from 41 impressions (29% CTR) and "free ai video extender" 4 from 9 (44%).
- Model-comparison demand is emerging: "wan 2.7 vs kling 3.0" already returns 96 impressions at position 5.3.
- 827 pages indexed and ranking across the AI video tools category.
Visibility in Google's AI answers
- 1,860 impressions in Google's generative AI features across 214 pages, up from 1,220 across 165 the previous quarter — a 52% rise.
- The pillar collection page is the most-cited page on the site, followed by the marketer and Facebook listicles and the Pictory vs InVideo comparison.
| Page | AI impressions |
|---|---|
| /use-cases/en/collection/complete-guide-to-ai-video-tools | 155 |
| /use-cases/en/listicle/best-ai-video-tools-for-marketers | 141 |
| /use-cases/en/listicle/best-ai-video-tools-for-facebook | 128 |
| Homepage | 118 |
| /use-cases/en/comparison/pictory-vs-invideo | 99 |
What has not worked yet
- 1,080 known URLs are still not indexed — the largest single opportunity on the property, and the focus of the current crawl-budget work.
- 391 clicks from 45,700 impressions is a 0.9% click-through rate. Outside a handful of free-tool queries, the comparison pages earn the impression far more often than the click.
Evidence
All figures come directly from the client's Google Search Console account — search and AI data as of 16 October 2026, page indexing as of 12 October 2026. AI-answer impressions are from Search Console's Generative AI features report. The PDF carries the screenshots.
Download the TimelessTales brief (PDF)Download the Search Console pack (ZIP)
Related services
- Comparison Content — GEO
- Programmatic SEO — SEO
- Video & Image Answers — AEO
More search studies
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